I am very pleased that we are projecting Axispoint’s revenue to increase approximately 40% this year, all of which through organic growth. Many of my peers have asked me why we are experiencing high growth during an often turbulent market. In addition to Axispoint’s strategy and tactics to try to outpace the competition and market growth (which I have blogged about in the past), there are two macro trends I would like to discuss that affect the technology services industry.

The first is most intuitive and has been an influencer for decades. Companies are always looking to achieve gains in efficiency and often look to IT to provide automation and streamlining of processes through systems. This, in turn, leads to improved productivity and often cost cutting measures that drive corporate profits. Technology automation and efficiency gains are especially relevant in an economic downturn where businesses want to reduce overall operating expenses.

The second macro trend is newer and really excites me. Over the last few years, I am seeing more and more businesses involve their technology teams to help drive revenue and growth. Yes, that’s right – technology as an enabler to growth! Obviously, technology has always been a revenue driver for tech and software companies, yet I have seen businesses across industries from retail to hospitality to real estate to health care, engage their IT teams and in turn companies like Axispoint. CIOs and CTOs are beginning to be viewed as integral parts of the “C” Suite who can help their companies achieve new heights, whereas in the past many IT departments were viewed as outright cost centers.

This is an exciting and motivating trend for technology solutions providers. Automation and efficiency gains will always be important, but now the conversation involves the business and how we can affectively work together to achieve superior growth.