The truth is that growth is very difficult. Anyone that tells you growing a business from A to Z is easy and a step-by-step process is selling you a bill of goods. When you are embarking on building a business, you first need to set a vision and design a strategy. However, the devil is in the details and the best laid plans can fall apart for a myriad of reasons. The one I want to briefly discuss here is the “tree versus the forest”.  Read More