As we all know, this economic downturn has been severe and the recovery period has begun but will be long. This dynamic can create what I call a “market trap.” If it rains every day for 30 days straight (as it essentially did in NY in June), we come to expect rain and plan for rain. What if on the 31st day, it’s sunny? Or what do you do if it does rain again on the 31st day?  Read More