Going back to Business 101, companies need revenue to be successful and, unless you operate a lifestyle business, companies require growth (especially publicly traded firms) to have long term viability. Also unless you have a specific product or have intellectual property that doesn’t need to be broadly sold/marketed/distributed, revenue comes from selling and making “rain”. There are numerous business and sales books on effective rainmaking and I am not going to delve into the psychology of effective selling. It is clear that the easiest form of revenue generation is relationship selling.  Read More